SEO Part 2: Getting Others To Talk About You Means You’re Credible
A link means: That website is credible. They’re talking about you.
When other websites link to you, Google adds credibility to your website. The other website is saying they trust your content on that subject matter. Google looks at you as the popular person when others are pointing links at you.
Only Good Links Count
When a person with no credibility tells you who to trust, you don’t believe them. The same goes for websites. Getting 1,000 links from crappy websites won’t do you any good. Getting 1 link from a trusted source in your industry is worth far more. Remember, Google is just a 12 year old kid. When Google asks “Who is Cool?” it looks to the other cool kids. If they are pointing (linking) at you, then Google will agree.
Related Business Links Are Better
Would you ask your barber for a recommendation on a dance studio? Maybe, but wouldn’t you trust his advice more on hair clipper products? Links from websites that cover similar industry topics to yours are usually worth more than those from unrelated businesses.
How Do I Get Links?
That’s the million-dollar question. Create an informative website first. People don’t link to bad content. Be a genius, be funny, be a historian, be a provocateur–as long as it fits your business identity. Stand out, and people will notice. Guest post for related websites. Submit your website content to other websites who are missing topics in which you’re an expert. Act like a salesperson because, on the web, you are.
What About Likes?
Social media is all the rage with SEO-types. Facebook and Twitter are great tools for generating introductions. If more people “Like” your Facebook page, or Tweet your website information, it can help your search engine rankings as well. They’re might be slightly less powerful than regular website links right now, but they do have an effect.
Social Media is the Playground. Websites are the Library.
You may find that social media is a great way for you to make inroads with new people. Once you’ve been introduced, though, you need to have the business substance that the consumer is looking for. A large percentage of consumers who are looking to buy a house, find a financial advisor, or a “how-to” guide don’t want to “Share” about the whole experience on Facebook. They want an authoritative, one-stop guide to help them research. Build that website, let people know, and the links and likes will follow.
- Questions or Comments on this information? Post them below and we’ll get back to you.